Digital gambling could spell the end for a lottery run by criminal gangs that has been a fixture of Brazilian life for decades.
By Ana Ionova
Photographs by Dado Galdieri
Ana Ionova and Dado Galdieri crisscrossed Rio de Janeiro, Brazil, speaking to gamblers, bookies, the authorities and historians.
Jan. 12, 2025
Taiza Carine da Costa got her first taste of gambling when she was just 9.
She grew up in the rundown fringes of Rio de Janeiro, where her godparents would send her down the block, a few coins in hand, to bet on a popular lottery that, though illegal, has been a staple of life in Brazil for over a century.
The habit stuck and, as an adult, she would bet daily on the game, in which players place wagers on animals represented by sets of numbers. Like many Brazilians, whenever she dreamed of a creature, she saw it as a sign to bet on the lottery, known as “jogo do bicho” — or animal game — in Portuguese.
“If I dream, I bet,” said Ms. Costa, 37, a clothing vendor.
But, lately, Ms. Costa is turning to a different game of chance that is at her fingertips around the clock: a digital slot machine offering big rewards if she can draw three matching symbols.
Tigrinho, or Little Tiger in Portuguese, mimics a popular Chinese slots game and has led the way as mobile betting apps have exploded in popularity since Brazil legalized digital gambling in 2018. Ms. Costa plays Little Tiger every day, and her gambling — and her losses — has picked up as a result. She estimates she has lost roughly $80,000 over two years on the app.
“It’s hard to stop,” she said.
Online betting games, from digital casinos to soccer wagers, have sparked a fever in Latin America’s largest nation, fueling a fierce debate — like elsewhere in the world — over how to regulate the booming industry and shield lower-income people who often pile on debt or lose big chunks of meager earnings betting.
The gambling frenzy is also threatening Brazil’s animal lottery, which has links to murderous mobs and has been an unshakable part of popular culture since it was created in Rio de Janeiro in the 1800s and took off across the country.
While decades of crackdowns have failed to stamp out the lottery and the criminal gangs that run it, the analog game now appears to be in the throes of an existential crisis as fewer Brazilians are willing to physically place bets with a local bookie.
